In recent years there has been a shift towards organic ingredients in beauty products, consumers say they consider sustainability a key factor when shopping for beauty products, but industry solutions so far have come up short, according to critics.
Given the damage already inflicted on the natural environment, simply “sustaining” our ecosystems may not be enough to offset climate change and ensure the long-term productivity of farmlands which beauty companies source their ingredients from.
Regenerative farming could be one of the biggest shifts right now, the practices of regenerative farming are so new that the term “Regenerative Agriculture” itself is only just coming into public awareness – or is barely even there yet – though it has a long provenance in multiple forms, and possibly replacing sustainable, it is worthwhile to dig into what regenerative farming actually means, not only for the beauty industry, but for the world.